What is a subscription box?
Subscription boxes are boxes filled with various products, usually chosen around a common theme (food, beauty, pets, and others), and delivered regularly over a certain period. Companies use them as a part of their marketing strategy, and as an easy way to distribute and promote their products, and you can use them to try out new products or simply treat yourself with an interesting experience. Every time your subscription box arrives, and you start unpacking all of those 'handpicked' goodies, you will feel like it is your birthday, all over again!
What are the most popular types of subscription boxes?
Whatever your passion is, you will surely find a subscription box service for you. Today, there is a wide range of subscription boxes available to the UK market and is estimated that this market will grow by 77% and will be worth over £1 billion by 2022. It is not a surprise that the most popular subscription boxes are the ones that deliver food. According to the latest statistic, 37% of all subscribers are subscribed to some sort of food delivery service. This category is followed by beauty subscription boxes (30% of all subscribers are subscribed to those containing razors and shaving items, while 26% are subscribed to the ones that contain perfumes and cosmetics). The fact that may come as a shock is that subscription boxes are more popular among men (30% of them subscribed to at least one) than women (only 24%). 21% of all subscribers get their clothing items delivered in subscription boxes, while only 10% use subscription boxes to get their contact lenses delivered to their home. In addition to these categories, there are also subscription boxes that deliver pet food and supplies, alcoholic and non-alcoholic drinks, stationery, and much more. You can also order boxes curated around a certain way of lifestyle (eg subscription boxes for Vegans or Vegetarians).
How do subscription boxes work?
Once you find a subscription service that suits your taste and needs, you should subscribe. During the sign-up process, you should select how often you would like to get your subscription box delivered, as well as the cost of the box. Even though you can choose a one-off delivery, keep in mind that most companies give discounts to the ones committing to a longer subscription term (3, 6, 12 months - the longer the period is, the greater discount you will get). Boxes are usually delivered once a month, but they can be sent out more or less frequently, as well. Some subscription box companies will ask you to complete a short survey before shipping the box to you, while others might require you to review the products once you get a chance to try them out. This way, they will ensure that the box’s content is tailor-made according to your preferences and that you will love each and every item you receive.
What will you get in your subscription box?
In your subscription box, you will get several products (usually a mixture of full-size and sample-size products but some companies send out only full-sized products). The products are connected with a common theme. The number of products in each box will vary depending on the subscription box service as well as the cost of the box. Most companies will put 4-7 products in each box. Usually, at least one of those items will be a mystery to you before receiving the box. This creates excitement and is a great way for companies to release 'teaser products' or 'sneak peaks’ when launching a new collection or at any other key moment. Most boxes fall in one of the two categories - convenience or discovery boxes. With convenience subscription boxes, you will get all the necessary items delivered every month so you will never again have to worry about purchasing them. And if you would want to discover some new brands and products, choose a discovery subscription box.
Why do people buy subscription boxes?
Some people opt for subscription boxes because of the convenience (the same order will arrive in the selected delivery period, so you would no longer have to think about going to the store or browsing the web, and making your purchase), while others choose this service because of the discounts (companies offer discounts for customers who choose recurring monthly delivery instead of a one-time purchase). However, when it comes to subscription boxes, it is not everything about the products! Even though all subscription box services seem like they are all the same, they actually have different ways of engaging with their customers. Most companies feature beautiful retail quality packaging, tissue paper, custom inserts, stickers, and more. Thoughtful presentation is what makes the box opening process a part of the experience. As a subscriber, you are more likely to get access to same new arrivals or exclusive and limited-edition items. Expectation and mystery are what makes subscription boxes exciting. Some companies will invite their customers to share their feedback and review the products they have received. You can join a community of like-minded people with whom you can exchange your insights. Not only you will make some new friends, but you may even get rewarded for being a loyal member of the community.
Can you buy a subscription box as a gift?
Yes, you can buy subscription boxes as a gift and they are a great way to treat your friends with interesting, top quality products. Most companies will let you send your gift as a voucher (or e-voucher) so the recipient can redeem its voucher whenever it is convenient for him or her. However, some other companies might send the first box and include the voucher inside it. You should choose a subscription box service, select the amount you would like to give, and enter the recipient's contact information (email or physical address). Most companies will allow you to add a gift message, and some may even offer gift wrapping.
Can you get a subscription box for free?
Yes, sometimes you may even get a subscription box for free. Check out whether the company has a referral program for its customers and what are the rewards for successful referrals. Some will give you a free box, while others will give you a voucher you can redeem towards your next subscription. Many subscription box companies also have introductory offers for new customers so you can get your first subscription box for less than £5! We have collected all of the offers available for new customers, so it is easier for you to find them and get insight at what different companies are offering.
What subscription boxes are available at Newbie Deals?
At Newbie Deals, we have collected a wide range of different companies that deliver subscription boxes. Subscription boxes are divided into several categories. Recipe boxes are packed with recipe cards as well as the ingredients you will need to prepare the meal, prepared meals contain ready-meals that require little to no preparation (mostly just heating), spice kits boxes bring you all of the mouthwatering tastes that will help you prepare delicious food for yourself, as well as for your family and friends, wine and beer subscription boxes will give you a chance to taste some of the world's best wines and beers, coffee delivery boxes contain any type of coffee you love, while our multivitamin subscription boxes are there to make sure you never again forget to buy a new dose of multivitamins. In each of these categories, you should also check out the 'popular deal' - the one that is highlighted on the site.
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